Nike has always been at the forefront of revolutionizing the sporting industry. When the brand introduced the Nike SNKRS app in 2015, it aimed to tackle challenges such as bot interference and complicated checkouts that often plagued sneaker enthusiasts during limited-edition releases. This platform gave birth to SNKRS Day, an annual event to celebrate the vibrant community it had cultivated.
SNKRS Day started as a European event featuring intermittent special-edition sneaker drops, live discussions, music performances, and more. The first-ever SNKRS Day kicked off on August 8, 2017, in nineteen European countries including the UK. The excitement soon gained momentum, and in 2019, the annual event was officially christened SNKRS Day.
This year, Nike is set to take the celebration a notch higher by making SNKRS Day 2023 a worldwide event. The announcement made on July 26, 2023, brought joy to sneakerheads across the globe, setting a brand new date for the much-anticipated event on September 9, 2023.
The U.S. has eagerly awaited the arrival of SNKRS Day, and finally, the wait is over. Nike's celebration of sneaker culture is slated to make its U.S. debut on September 9, 2023. This day promises an array of surprises, including highly coveted sneaker restocks and new releases. The tradition of dropping surprise releases has been a significant highlight of SNKRS Day in Europe and Asia, and now U.S. fans can experience the thrill.
The Air Jordan 4 “Red Cement” is already confirmed for release on the day, but knowing Nike, there's bound to be more.
Participation in the SNKRS Day 2023 event is as straightforward as it gets. All you need is the free SNKRS app on your smart device. Be on the lookout for sneaker drops, live transmissions, and scavenger hunt clues across various app tabs.
As we wait for news on what to expect on SNKRS Day 2023, it's worth looking back at previous releases. SNKRS Day has traditionally seen restocks of sought-after models, such as Travis Scott and Off-White collaborations, and popular Jordan editions.